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Career in Advertising as a Career Option

Job Profile

Executive Department

a. Client Executive/Account Manager

1. In executive department, account executive is one of the major opening wherein they lead to understand client’s need, plan the advertising campaign and coordinate the working progress with the creative team and client
2. Account executive is responsible for coordination with various media channels
3. Account executive needs to handle budgets, manage campaign costs and invoicing clients

b. Market Research Analyst

1. This person needs to carry out research before planning out any campaign, in order to explore possible markets for the products
2. Analyze statistical data from past sales to future sales; provide information to management on promotion, distribution, design and pricing of products or services

c. Media Executive

1. Study newspaper statistics, television audience figures (TRP), customers buying habits, different income groups statistics
2. Determine which media can be the best mode for advertising such as newspapers, magazines, radio, internet, television, mobile and hoardings at public places. 
3. Negotiate and purchase advertising slots and time with different medias

Creative Department

1. Copywriters

1. Create the advertising message
2. Co-ordinate with research department and account executives

2. Scriptwriters

1. Plan and write television or radio commercials and advertising films

3. Visualizing

1. These people are known as layout artists
2. They work along with copywriters to produce the required graphic interpretation for the campaign

Career Path

Career Prospect

1. Advertising, Promotions and Marketing Manager
2. Advertising Sales Representative
3. Film and Video Editor
4. Meeting, Convention and Event Planners
5. Graphic Designer
6. Market Research Analyst

What are the key skills required for Advertising as a Career Option

Skill sets

• Should have good artistic vision
• Should be able to translate ideas into visual format
• Creative with originality and imagination
• Good vocabulary
• Good interpersonal and communication skills

Work Value

• Sense of tight deadlines
• Punctuality
• Teamwork
• Socialite

What are the career opportunities in Advertising as a Career Option

Current Job Scenario 

With liberalization of Indian economy, new products and services are being created for public. The best way to promote these products or services is through advertisement. Advertising careers are plenty in India; the pay package will depend on individual’s capabilities, the size of advertising agency and their client base. Promotions are always linked to ability with some factors of success and luck. Perform or perish is the rule of this domain.